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We amplify the voices of Black Business Owners and Entrepreneurs to Ignite the Global Black Economy. Through this platform our socially conscious listening community connects with black business owners and their companies to learn actionable tips for building successful businesses.

Each week we publish a new, compelling interview with a black entrepreneur who shares their story, teaches us some useful business information, and gives their number one piece of advice for the Buy Black Community as a whole.

Join us in the Buy Black Podcast Community Facebook Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/

Email: gerald@buyblackpodcast.com

Phone: 501-703-0363

Apr 2, 2018

Search Engine Optimizing (SEO) Your Website Is the Best Investment You Can Make

In this episode, Darrin Marion, CEO of Ratel SEO, teaches us the fundamentals of Search Engine Optimization.  Darrin and I connected through a mutual friend as I was preparing to launch BuyBlackPodcast.com.  Over a two day weekend, he helped me organize and optimize my content and he can do the same for you.  Have a pencil and notepad ready.  This episode is full of gold nuggets.

Background
  • Started at Merrill Lynch
    • Largest Class Action Lawsuit in history
    • Left went to Starbucks
    • Learned how to Roast Coffee
    • Decided to start own company
  • Darrin’s Coffee Company
    • Wanted to learn how to look bigger than he was in the marketplace
    • Took classes on SEO
    • Began ranking first page on google
    • Then ranking first page nationally
    • Decided to start company providing SEO services
  • Ratel SEO (The Honey Badger)
    • “We rank where we want!”
More on Darrin’s Coffee
  • Manufactures roasted coffee beans
  • Specialty coffee only
    • Darrin’s offer Q-Score 88 and above
  • darrinscoffee.com
Ratel SEO
  • Darrin’s Coffee got hacked
  • Learned the skills, then shared them
  • Growth through “The Unrefusable Offer”
  • ratelseo.com

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Introduction to SEO
  • On Page SEO
  • Images, Descriptions & Alt Tags
  • Internal Links
  • External Links
  • Anchor Text and more…
Tips for Business Owners
Connect With Darrin

www.ratelseo.com 

www.darrinscoffee.com 

darrin@ratelseo.com 

Connect With Me

www.buyblackpodcast.com 

www.hapticconsulting.com 

gerald@buyblackpodcast.com