Aug 6, 2018
In this episode, I breakdown the the reasons behind and benefits of rebranding the show from “Buy Black: Build the New Black Wall Street” to “Buy Black Podcast | The Voice of Black Business”.
Subscribe to Buy Black Podcast | The Voice of Black Business
Apple | Google | Spotify | Stitcher | iHeart
3 Key Points:
- Rebranding made it easier for the show to get found by people searching the keywords “black business” and “black entrepreneur”
- Rebranding put Buy Black Podcast into a stronger, more authoritative position in the marketplace
- Rebuilding the website made it easier for the great, exclusive resources we’ve aggregated at https://buyblackpodcast.com to be found and used by the people who need them
Voices of Black Business Show Notes
**Click any timestamp to jump directly to that point in the episode.
- Today’s Voice of Black Business: Brand New Rebranding Episode for the Buy Black Podcast Brand
- [00:03:10]Acknowledgements & Appreciation to Listener Bryonna, who pushed me to rebuild the Buy Black Podcast website
- Why Rebrand the show?
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- [08:30:00] To Get Found
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- Nobody searches for “Black Wall Street”
- Grayscale cover art didn’t stand out in the directory
- People search the terms “Black Entrepreneur” and “Black Business” much more often
- Changing the name had immediate effects
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- Apple Podcasts - Top 30 results
- Spotify - Top 3 results
- Stitcher - #1 result for “Black Business”!
- [00:15:30] To take a Stronger Market Position - Convey Authority in the industry
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- The Voice of Black Business
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- Where Black Businesses come to have their voices heard
- Where consumers come to hear Black Business Voices
- Where media outlets come to get the Black Business perspective
- More media options while representing one brand
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- Blog writers (written voice)
- Videos (black product reviews)
- Live Radio Programs (real-time connections)
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- [00:19:00] Freedom - To Be Myself Behind the Mic
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- “Buy Black: Build the New Black Wall Street is a very “woke” name
- Felt like I had to take every subject seriously
- Had to do every episode from a serious angle
- I felt trapped in the “wokeness” of my own project
- “If you find that you’ve built a prison for yourself, tear it down and build a vacation resort in its place.” -Gerald Jones
- Being in business is fun, trying new things is fun
- Recording a podcast should be fun
- The Voice of Black Business can be serious or silly, insightful or insecure...as long as it’s genuine
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- What changed?
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- [00:26:30] The Podcast
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- Name
- Artwork
- Format (keep it tight)
- [00:27:50] The Website
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- [00:30:20] Homepage
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- Quickly navigate to what you’re looking for
- Navigation Box: “What Do You Want To Do?”
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- Listen to the Show - Embedded Smart Podcast Player
- Be A Guest - Guest Information Form & Schedule Pre-Interview
- Support Black Businesses - Black Business Directory..Directory
- [00:38:15] Start A Business - Links to Register a New Business in Each State
- Find & Share Resources - Over 200 Business Building Resources
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- Add new links to our list
- Embed our list on your website
- Learn More - Our Story (About Us Page)
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- Mission - Amplify the Voices of Black Business
- Vision - Be ‘First In Mind’ for Building and Supporting Black Business
- Core Values - “Community First. People Always.”
- [00:43:40] Menu
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- About
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- Instagram Feed
- Press Kit
- Media Features
- Podcast
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- Subscribe to the Show
- Download the App
- Sponsorship Packages
- Make a Donation on Patreon
- Resource Library
- [00:52:00] Shop
- Sidebar
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- Download & Subscribe Links
- [00:56:40] Your iTunes Reviews
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- I will feature your reviews on the site
- Episode Posts
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- Structured Show Notes
- Clickable Time Stamps
- Full Show Transcript
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- [01:00:20] Perks & Offers
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- For Guests
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- Featured Business Quick Links Page
- Featured Guests Quick Links Page
- Featured Business Directory Listing
- Sponsors
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- On episode ad reads (up to 3 slots available each episode)
- Premium Directory Listing
- Social Media shout outs and “brought to you by” page recognition w/ links to your company’s website
- Patrons
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- Shoutouts in NEW monthly Question & Answer episode
- Access to exclusive original and behind the scenes content
- Patrons only social media community??????
- [01:05:25] Help Us Change the World
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- Become a Patron / Become a Sponsor / Subscribe in Apple Podcasts
- Leave a review / Recruit new listeners
- Follow us on social media (@buyblackpodcast everywhere)
- SHARE OUR CONTENT & RESOURCES!
- Buy and Wear our Merch
- [01:09:45] New Opportunities
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- Monthly Question & Answer Show
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- Submit your questions to questions@buyblackpodcast.com
- Artist Collaboration: Create Buy Black Podcast Merch, Receive royalties
- Writers Collaboration: I need blog writers. You need experience and exposure. Let’s talk!
Joylynn M. Ross: “Act Like an Author, Think Like a Business” Conference EXCLUSIVE OFFER
Exclusive Buy Black Podcast Promotional Offer
- Register for 2 Conference Days, Get 3rd Day FREE!
- Type “Buy Black” when asked how you heard about the conference during Online Registration
- Register Here: https://www.pathtopublishing.com/copy-of-conferences-events
- Be a Conference Sponsor: https://www.pathtopublishing.com/sponsorship-registration
- Donate to Scholarship Fund: https://squareup.com/market/writings-by-joy/item/conference-scholarship-donation
Buy Black Podcast Exclusive Black Business Resources!
- How to Register a New Business in Your State
- Black Business Directories...Directory!
- 200+ Business Building Resource Websites Link Library
- Entrepreneurs Toolkit
Join the Voices of Black Business Community
- Download the Buy Black Podcast App: iPhone/iPad | Android
- Join the Facebook Group: Buy Black Podcast Community
- Follow me @buyblackpodcast : Facebook | Twitter | Instagram
- Submit a question for our new monthly Question & Answer episode to: questions@buyblackpodcast.com
- Send Feedback to: gerald@buyblackpodcast.com
- Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest
- Want to become a show sponsor?