Apr 2, 2018
Search Engine Optimizing (SEO) Your Website Is the Best Investment You Can Make
In this episode, Darrin Marion, CEO of Ratel SEO, teaches us the fundamentals of Search Engine Optimization. Darrin and I connected through a mutual friend as I was preparing to launch BuyBlackPodcast.com. Over a two day weekend, he helped me organize and optimize my content and he can do the same for you. Have a pencil and notepad ready. This episode is full of gold nuggets.
Background
- Started at Merrill Lynch
- Largest Class Action Lawsuit in history
- Left went to Starbucks
- Learned how to Roast Coffee
- Decided to start own company
- Darrin’s Coffee Company
- Wanted to learn how to look bigger than he was in the marketplace
- Took classes on SEO
- Began ranking first page on google
- Then ranking first page nationally
- Decided to start company providing SEO services
- Ratel SEO (The Honey Badger)
- “We rank where we want!”
More on Darrin’s Coffee
- Manufactures roasted coffee beans
- Specialty coffee only
- Darrin’s offer Q-Score 88 and above
- darrinscoffee.com
Ratel SEO
- Darrin’s Coffee got hacked
- Learned the skills, then shared them
- Growth through “The Unrefusable Offer”
- ratelseo.com
Be One of the First 100 to Order Buy Black Podcast
Merchandise and Get 20% off Your Entire Cart on Purchases of $50 or
More. Visit:
https://buyblackpodcast.com/shop
Use the Coupon Code: FIRST100
Introduction to SEO
- On Page SEO
- Images, Descriptions & Alt Tags
- Internal Links
- External Links
- Anchor Text and more…
Tips for Business Owners
- Claim your Google Business Page
- Use Google Keyword
Planner
- Search High Traffic, Low Difficulty Words & Phrases