Apr 16, 2018
Patent or Trademark Rights Alone Can't Protect Intellectual Property
In today's episode my guest, two-time Emmy Award Winning Makeup Artist Eva Jane Bunkley, walks us through her process for inventing, marketing, and even defending new products in the market. Her revolutionary makeup application sponge, The Makeup Bullet, is changing the way professional and amateur makeup artists conduct business. It has also garnered much unwanted attention from foreign manufacturers who have begun making and selling cheap knockoffs. Join us as we discuss the Eva's entrepreneurship journey and she explains how to protect intellectual property rights from being violated.
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Two-time EMMY AWARD WINNING Makeup Artist -
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https://www.ulta.com/brand/makeup-bullet
https://www.dillards.com/p/the-makeup-bullet-sponge/506977660
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