Buy Black Podcast | The Voice of Black Business: 045: Act Like an Author, Think Like a Business w/ Joylynn M. Ross

045: Act Like an Author, Think Like a Business w/ Joylynn M. Ross

Jul 2, 2018

Turn Your Book Into Your Business

In this episode, my guest Joylynn M. Ross, BLESSEDSelling Author, Editor, and Publisher, teaches us how to get our business ready for our book. Her step by step process is perfect for aspiring writers, coaches, consultants, and anyone who has a book and a business inside of them that needs to be let out!

Joylynn's Highlights

Money comes from the business you build off of the book
- The book is only an extension of your business
- An extension of your message
Leverage your intellectual property
People Care about What You Do and How What You Do Can Help Them
Don't be afraid to teach people what you know
- But don't be afraid to charge them for the lesson
We are starving people by keeping what we know and what we do from them
Don't wait for your book to get ready

Get Ready For Your Book

What is the question everyone is constantly asking you?
Read to get prepared for your book
Most people already have their books written
- Capture your intellectual property
- Turn podcasts into publications
- Transcribe your videos
- Review and capture all of your social media posts
  - Categorize, organize, and publish
Use voice recognition software like Dragon to dictate your book
Hire a ghost writer

Don't Just Dive Into the Industry

Learn the publishing process
- Writing
- Editing
- Design
- Publishing
- MARKETING
Know who your audience is
- Can't write a book for everybody
- Who, specifically, are you trying to help?
- Build your audience before you bring them the book
Forget trying to get people interested in you
- Show that you are interested in them
Determine your "Why's"
- Why am I writing?
- Why am I publishing?
- Why am I selling this book?
Hustle a Plan
- It costs to put your message out there