Sep 24, 2018
When you're looking for specific advice on starting a business, it can be a pain searching through blogs and podcast archives to find exactly what you're looking for. That's why I did it for you! This episode captures some of the best tips from our experts for building a successful business online! From finding an idea to marketing, search engine optimization, and capturing repeat business, this episode has everything you need to get started!
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3 Key Points:
- Don’t put too much energy into trying to find the perfect business idea. Create a solution for a problem you have and sell that.
- Do the work up front to make sure your business idea is worth pursuing. Have a set of standards your idea must pass before you invest time and resources into it. Build a beautiful front end landing page with good SEO principles to draw in your initial audience.
- Marketing doesn’t always have to cost dollars and cents. Creative social media strategies can help you land influencer support for free. If you already have customers and an email list, remarketing to those people is a free way to immediately increase sales.
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Voices of Black Business Show Notes
**Click any timestamp to jump directly to that point in the episode.
Today’s Voices of Black Business: Best Tips for Building a Successful Business Online
- [07:00] Solve the problem you have and sell it to other people who have that same problem.
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- Nneka Brown-Massey, Innovative Supplies Worldwide, Inc.
- https://innovativesupplies.net
- [11:00] Use your unique intersection of skills to create a product or service that few other people would be able to conceive.
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- Jamille Robinson, Phoenix Deep Rooted Organics
- https://phoenixdeeprooted.com
- [19:55] Find a low-overhead business opportunity selling products that people are already buying. Drop shipping and Amazon-based e-commerce are great options.
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- Rashida Hawthorne, Glambulb
- https://glambulb.com
- [26:45] Four Go/No-Go Criteria for green-lighting a business opportunity
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- Rohan Gilkes, Innclusive & Launch27
- https://launch27.com
- [34:30] Fundamental tips for good Search Engine Optimization (SEO)
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- Darrin Marion, Ratel SEO
- https://ratelseo.com
- [42:30] Get influencers (athletes & entertainers) to market your products for you!
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- Jamel LeBranch, Faith Is Fuel Shades
- https://fifshades.com
- [51:20] Don’t overlook the value of having repeat customers. Constantly acquiring new customers is a losing proposition.
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- Thierry Augustin, E-Commerce Marketing Strategist
- https://thierryaugustin.com
- [54:45] The Three Steps for Email Marketing Success
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- Thierry Augustin, Stellar Emails
- https://stellaremails.com
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- How to Register a New Business in Your State
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- Productivity Apps for Entrepreneurs
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