Buy Black Podcast | The Voice of Black Business: 069: Economics, Community and the Ultimate Black Love Gift Guide w/ Leshelle Smith

069: Economics, Community and the Ultimate Black Love Gift Guide w/ Leshelle Smith

Dec 17, 2018

LeShelle Smith is a woman who decided she wanted to start her media platform, interviewing individuals who are contributing to the rebuilding of Black Wall Street(s) in cities across America. That decision lead to LeShelle creating Minority Report featuring Black Owned Businesses, a video blog on YouTube that highlights African American entrepreneurs, operating as the media extension of Smith Communication Services, LLC.

The mission of Minority Report is to feature Black entrepreneurs through interviews and product/service reviews. The vision of Minority Report is to do for Black Owned Businesses, what Oprah's Book Club did for authors - provide exceptional, one of a kind, Word of Mouth Marketing that converts into increased sales. The goal of every blog article, social media post, and YouTube video is to highlight Black owned businesses through storytelling, promote their products and services but to also empower and educate aspiring entrepreneurs.

Advocating for the "buy black movement" has become more and more prevalent as we have moved from the Civil Rights Movement, through Jim Crow, survived the Crack Era and still navigating the Preschool-Prison pipeline. Our community is beginning to see the value of our dollar as it relates to our vote, our livelihood, and our legacy. I am one of many who are on the front lines advocating for black entrepreneurs. But I am one of few exclusively educating consumers on reputable black owned businesses through honest product reviews. I also created the Ultimate Black Love Gift Guide Black Owned Business Coupon Book. I release a new coupon book every year on Black Love Day, February 13th and focus on the 5 Tenets of Black Love.